Going Global
As has been said, it may take a trip to distant lands to understand one’s life at home. Whether home is a specific building, a postal code, or even a set of celestial coordinates, the lesson is that things that may be perceived in one way when you’re up close take on a different perspective when you get more… perspective. In an earlier entry, “Origin Story,” I mentioned the crew of Apollo 8 and their experience of the Earth from lunar orbit that was captured in the famous and iconic “Earthrise” photo. (It should not be underestimated how much that photo, and other NASA “whole disk” images of Earth contributed to the imagery and development of the Earth Day movement.) As a geek since childhood, I am a big fan of NASA—it is, of course, why I have felt so proud and honored to work in this area and represent STEM engagement for Indiana as Director of the NASA Indiana Space Grant Consortium. However, I’m used to NASA stuff and especially the “Meatball” logo, as a pretty distinctive alert:
WARNING: the wearer of this logo may be thinking mathematical thoughts and seeing pretty engineering and science formulae at any given moment.
Geek alert? OK. Nerd pride? I’m certainly good with that. But cutting edge alternative brand representation? I wasn’t ready for that, until I saw this display case in a store in our local mall. (Just for reference, this is not an anchor department store, or a clothing store with full-page ads in leading lifestyle magazines. Think more like adolescent and young adult subculture references.) And notice, this display case is at the front of the store: it’s what they hope will draw people into the place to pick up other items referencing 1970s music groups or 1990s movies or… in other words, a different kind of marketing than I’m used to.

Figure 1. NASA as mall candy?
However, I did file this away for future thought as we are ramping up the Purdue 150th and Apollo 11 50th Anniversary celebrations on campus. Hmmm… NASA might be trending? Or is that just where I happen to be right now?
How does one check on that? My general answer has always been, “Scan and Connect”. Get out of one’s local spot (either geographical or intellectual or social), and look around at what else is out there. Yep. we’re working on planning for the Apollo 11th activities. Let’s get a team together, and tap into energy around the campus: an air show, special archives exhibits, pictures of astronauts and the Purdue Big Bass Drum. (No, that’s not a joke: being able to bang the drum is a VERY BIG DEAL, and when you’re both the first to walk on the moon and a Purdue band alumnus, you get to do it, with a big smile.)

Figure 2. Neil bangs the drum, Purdue Astronaut Reunion, 1999.
Yes, that would engage the campus. Let’s go bigger. Symphony Orchestra concerts? Sure. Exhibits at science and children’s museums across the State? Of course. Activities to engage K-12 students to understand the past and (more importantly) celebrate and engage in the future of space exploration? Every chance we get. All right, we’re going to make sure this “NASA in Indiana” effort is as broad and capable as we’re able to make it.
And then, earlier this month, I went to the airport for a trip. It was a research trip, but not for Space Grant or one of my NASA projects. The destination was someplace I like, but not a regular NASA spot: not Houston, or Florida, or California. It was Sweden. I’m not surprised to see a few NASA shirts on people in the Indianapolis airport. (Remember, we have Purdue and Indiana University and Ball State and Valpo and Southern Indiana students working on NASA projects all the time.) I get on the plane. It’s a comfortable and relaxing flight to Paris, and plenty of time for coffee and croissant during my layover. And there is another NASA shirt. Was this someone on my flight? I don’t think so. That’s curious. But I’m not that outgoing, so I don’t walk up to them to ask. (That was a mistake, but hey, I was tired.)
Another plane, and then a train, and arrival in the tech center of southern Sweden. I’ve got a day of readjustment and project planning and catching sunlight to forestall the effects of jet lag; nothing better than wandering around the city and exploring. As I walk in the historic heat (only about 88F, but this is Sweden), I see a variety of scaffolds and music loudspeakers and food booths being set up for their major multi-day, city-wide street festival. Oh, I think to myself. I must be some kind of work geek: I was so busy thinking about the project, I wasn’t really aware. But that’s okay.
The six-hour work meeting goes really well, and both sides seem to be looking forward to the project development effort. Time to find some dinner as a treat. I’m again wandering around the city, with an eclectic and growing mix of faces and languages and interests. And then it happens again. Another NASA shirt? And there’s the logo on a hat! In one case, I pass close enough to overhear the conversation the person is having. It does me no good, and I won’t learn about their choice of that article of clothing—they and their companions are not speaking English, or the other languages I ever learned. Saturday morning, and my last day in town begins with rain. That’s okay, as I have more Apollo 11 planning to think about. But remember, Barrett, go out to scan and connect. With more time in the festival, I get a better sense of my way around, and one more time, a shirt catches my attention. It’s the Meatball. Too far away for me to catch up, sadly. Now I do want to know, though. Who are these folks, and why do they connect to the U.S. space agency? Hope? Promise? Cool? Inspiration? Next time, I will ask. It teaches me so much to find the answers, no matter where I might be.

Figure 3. Hej! Hello! Do you speak NASA?





December 30, 2023
Priority Push Notifications
“New notification available. Open?”
Engaging in family connection and conversation on the Saturday morning between Christmas and New Years, it is easy to lose some track of the general passage of time. Discussions of gameplay and gender dynamics, considerations of varieties of microbreweries and their recent offerings, as the hours pass and wake-up times become more of a suggestion than a workday requirement. So, it was really a bit of a surprise to notice that my weather app was trying to give me a bit of new information about the meteorological world.
“100 days until the eclipse!”
Urp. That is a bit of an alert about what is waiting for me next week when I return to work mode. All remaining conceits of “but that is so far away… it isn’t even this year” drop away as the calendar shifts over to January, 2024. The local business community news outlets are starting to highlight the upcoming events and tourist projections. For Indiana, the Total Solar Eclipse (TSE) could be a really big deal. If the community is ready. If the planning continues to make progress. If the weather is good. If we coordinate the media center activities. If the invitees actually are available and show up.
How much of that is within any one individual’s control, or scope? I will confess to having had a long history of feeling a strong sense of responsibility to make everything work, to keep track of and use my own force of will to bring the best imagined scenario into being. Much to my surprise (and potential relief), the experience of the TSE planning is starting to take me away from that stance. Make no mistake; I am feeling the “terribly, terribly aware” intensity of ensuring that the invitation letters are sent and the corporate executives are informed, in “BLUF” terminology and 10-second sound bites, why they need to commit resources and time and self to this thing as this priority, now.
However, I also remember a very valuable lesson from the last statewide preparation event for which I felt an important obligation as Indiana Space Grant Consortium (INSGC) Director, the Apollo 11 50th Anniversary event back in July 2019. Lots of people wanted to celebrate this historic event in their own way, in their own place, with the resources and connections that were meaningful for them. The TSE is a bit more localized and focused – not every community in Indiana will experience totality, but the communities with which INSGC and I are engaged literally span the state from southwest to northeast. We can help out a lot regarding eclipse viewing safety and the timing and direction of where to look… but otherwise, it’s kind of like putting together a really huge potluck picnic. In some ways, it feels like the planners of the National Road Garage / Yard Sale, spanning hundreds of miles of old U.S. 40. We know the date. We know the locations. (Oh, if you’re interested, the 2024 dates for the National Road Sale are May 29 – June 2.). But what’s for sale? Which bands will be playing, where? What’s going to be on the menu? I don’t really know all of what people will be bringing, and the more I try to control that part, the less enthusiasm there will be. We just welcome as many people to participate in as many ways as engages their excitement and interest to tell a very special story about a very special experience.
Perhaps it is a good thing that I take a few more quiet days here at the end of the calendar year. I appreciate the rest and the restoration that will help me prepare for the coming weeks. The long-term advanced planning is very much coming to an end. As is often said, it’s go time. Lay out the viewing location access paths and traffic flow plans. Test the equipment. Confirm the portable cellular and toilet orders. (No. Really. Do it this coming week.). Have you got safety videos? School release information? General public notices? In several languages? In accessible formats? What about…
Ah, yes. Use the rest while it’s available. Take advantage of the holiday weekend. Celebrate safely, everyone. Happy New Year. I hope to see some of you at the Indianapolis Motor Speedway for the TSE viewing, and you enjoying your souvenir pair of “The Greatest Spectacles”. I will be there in spirit in Evansville, and Terre Haute, and Bloomington, and Jasper, and Lebanon, and Brownsburg, and Muncie, and Winchester, and all the other places along the path. Bring your friends. Take lots of pictures. Remember the day, because it will be something to be shared and recalled and stories to be told. “Hey, back in ’24? What did you do for the Eclipse? Was it special for you, too?”
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